Who owns FRIO BEER?

FRIO BEER is owned by

QUALITY BREWERS

Website

Frio Beer was created in 2014 in Houston, Texas by Quality Brewers. The brand marks the first beer for the company, who also produces Aguardiente, Gin, Vodka, and Whiskey. It is owned by Celia Villanueva, whose parents founded the Licores Veracruz S.A. de C.V in Veracruz, Mexico in 1945. Celia joined the business in 1970, and later moved to Houston in 1989 to start the Mexcor International business, which began to import the family’s brands. In 2015 the business was acquired by CEO Eduardo Morales, shortly after Celia Villanueva started Quality Brewers to brew Frio Beer, Frio Gin, and Frio Vodka, as well as import aguardiante from Colombia.

The beer is marketed as a low cost, low calorie, and no carb beer. Frio Beer is sold primarily in Texas, and previously had a map of Texas on its logo with the slogan “Brewed for Texas.” However in 2018, it changed its design to a star and now describes itself as “American Owned, American Brewed.” Throughout its history, the beer has been brewed in Memphis, Tennessee by City Brewery, one of the nation’s largest contract brewing facilities. It’s possible that the beer brewing brewed out of state is a reason for its rebranding as a more national brand.

Popular Beers by this Brand

• Frio Light Pilsner
• Frio 6.0

Like what we’re doing here? Donate to help keep the site alive!