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Skol Lager, originally known as Graham’s Continental, was launched by Ind Coope Breweries in Alloa, Scotland in 1958. The following year, it changed its name to Graham’s Skol to give it a more Scandinavian impression (Skol means Cheers in Swedish). In 1961, Ind Coope merged with Ansells and Tetley Walker to form Allied Breweries. Allied then formed a consortium with Labatt out of Canada, Pripps-Bryggerierna out of Sweden, and Unibra out of Belgium to market Skol worldwide. Allied would have rights to the product in the United Kingdom, Labatt in the Americas, Pripps in continental Europe, and Unibra in Africa.

Since then, Allied merged with Lyons to form Allied Lyons in 1978, then Carlsberg in 1992 to become Carlsberg-Tetley, later renamed Carlsberg Group. Carlsberg also purchased Pripps in 2000, consolidating ownership of Skol to three brands. Labatt was purchased by Interbrew in 2004, which became InBev in 2008 with the acquisition of AmBev and Anheuser-Busch InBev with the acquisition of Anheuser-Busch. Consequently, Carlsberg now owns Skol rights worldwide with the exception of AB InBev, who holds it in South America, and Unibra, who holds it in Africa.

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