Who owns 2 HOOTS HARD TEA?

2 HOOTS HARD TEA is owned by

MARK ANTHONY BRANDS INC

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2 Hoots Hard Tea was created in 2023 by Mark Anthony Brands, which is based in Chicago, Illinois. Mark Anthony Brands, owned by Anthony von Mandl, has long been a major player in the flavored malt beverage category, after its launch of the now ubiquitous Mike’s Hard Lemonade” in 1996. That soon became the most popular hard lemonade in the world, and in 2016, as hard seltzer was becoming a rapidly growing new category of alcoholic beverage, Mark Anthony Brands released White Claw.

Soon, White Claw also became the leader in its category, but by 2022 the popularity of the hard seltzer style began to level off. Meanwhile, Boston Beer Company‘s longstanding sleeper Twisted Tea, which had been released two decades prior in 2000, was suddenly starting to take off in popularity. This led to an increased market focus on hard tea, which appears to be the impetus behind the creation of 2 Hoots.

Unlike Mike’s Hard Lemonade, which has many flavors including a higher alcohol “Mike’s Harder” spinoff, 2 Hoots has only two flavors: Original Tea, and Half & Half Tea + Lemonade. The beverage is targetted for the convenience store channel, with a 24 ounce single can package available, as well as 12 packs of 12 ounce cans. Presently, the beverage is only available in certain states, and has not yet achieved the popular success of its competitors within the hard tea space.

The beverage is also not carbonated, a fact that is stated proudly on the lip of the can. This is part of an increasing trend against carbonated beverages in the alcohol space, as the backlash against hard seltzers has drinkers seeking still alternatives to the seemingly ubiquitous drink.

Popular Beers by this Brand

• Hard Iced Tea Original
• Hard Ice Tea Half & Half Tea + Lemonade
• Hard Iced Tea Zero Sugar Original

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