Bud Light Adding Lemon Lime Brand Extension

January 3rd, 2024 – Anheuser-Busch is showing plans to add another fruited brand extension to its Bud Light flagship brand, according to an application filed last week with the Alcohol and Tobacco Tax and Trade Bureau. 

Bud Light Lemon Lime is the latest such extension for the brand, which claims to be “brewed with real lemon & lime.” The 12oz packaging features green and yellow imagery reminiscent of classic lemon-lime soda cans.

The brand already has a Bud Light Lime flavor, and has experimented in the past with Orange, Citrus, and Apple flavors among others.

The beer is 4.2% ABV, and comes in at 131 calories with just under 12 grams of carbohydrates.