Who owns BOHEMIA BEER?

BOHEMIA BEER is owned by

HEINEKEN N.V.

BOHEMIA BEER
First Brewed

1905

Origin

Nuevo León, Mexico

Website

Bohemia beer was created by Cuauhtémoc Brewery in 1905 in Monterrey, Mexico. Cuauhtémoc was started fifteen years earlier by Isaac Garza, Doña Francisca Muguerza Crespo, and her brother José A. Muguerza Crespo. The company took advantage of a recent decree by Monterrey governor Bernardo Reyes that made all new industrial operations tax exempt for 20 years.

After the success of their first beer, Carta Blanca, Cuauhtémoc created Bohemia as a German-style pilsner. Mexico had recently experienced a large wave of German immigration, and the style was becoming popular amongst the company’s audience. The beer was a success, and by 1912 it was producing more than 16 million liters per year. However, the Mexican Revolution paralyzed much of the industry in the area, and production shut down briefly as Isaac Garza had to flee the country. Supporters of president Venustiano Carranza seized the brewery, and it wasn’t until Russian and US diplomats intervened that the company was returned to its original owners. Garza returned in 1917, and production soon returned to normal.

Throughout the 1920s and 30s, the brand became more popular, and Cuauhtémoc grew in size. It eventually purchased Cervecería Central in 1929, and the company started adding glass production facilities to its portfolio as well. In 1954, they purchased Tecate beer, significantly increasing their overall production per year.

In 1985, Cuauhtémoc purchased Moctezuma Brewery, and became Cuauhtémoc Moctezuma, one of the largest breweries in Mexico. In 2010, the brewery became a subsidiary of Heineken N.V., a Dutch multinational brewing company. The deal was valued at about $5.5 billion in an all-shares transaction, and solidified Heineken as the world’s number two producer of beer by sales, behind the Belgian brewing giant Anheuser-Busch InBev.

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HEINEKEN N.V.

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