Who owns INDIO BEER?
INDIO BEER is owned by
HEINEKEN N.V.
First Brewed
1893
Origin
Nuevo León, Mexico
Indio is a beer brand that was created in 1893 in Monterrey, Mexico. It was originally called Cuauhtémoc, but drinkers would frequently ask for the “beer with the Indian on it,” so it changed its name to Indio in 1905 to help users order it more easily. The Cuauhtémoc brewery was founded in 1890 by José A. Muguerza, Francisco G. Sada Muguerza, Alberto Sada Muguerza, Isaac Garza Garza, and Joseph M. Schnaider. It quickly began to expand vertically, and eventually established a packaging company in 1900, a glass bottle factory in 1909, and a malt company in 1929.
In 1910, the founders of the factory had to flee Mexico after their support of Victoriano Huerta caused rival Venustiana Carranza to sieze the brewery. However, Russian and United States diplomats soon intervened, and the founders were able to return from exile and regain control.
In 1936, the company was reorganized and split into two main corporations: one focused on glass production (Vidriera) and one focused on the brewery (VISA).
In 1985, Cuauhtémoc purchased Moctezuma Brewery, and became Cuauhtémoc Moctezuma. VISA reorganized as Fomento Económico Mexicano, S.A. de C.V. (FEMSA) in 1988, and later sold a 22% stake in its brewing business to Labatt. In 2010, the brewery was purchased by Heineken International in exchange for a 20% stake in Heineken by FEMSA. By 2017, they had sold over a quarter of those shares. By 2023, FEMSA was fully divested from the company, meaning the brand was completely Dutch owned.
In 2012, Heineken launched Indio in the United States, initially focusing on the markets of California and Texas. It now complements Heineken’s main Mexican beer, Dos Equis, as well as its value brand Tecate.
Popular Beers by this Brand
- Indio Lager
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